Content on Web : To earn money through blog / website, the important prerequisite is quality content,
Gathering each and every information related to particular topic, organizing the collected data and posting data in blog to fulfill user requirement is called Content.
E.g.
For beginner, SEO is the practice of increasing a websites traffic from organic search results.
SEO refers to Search Engine Optimization, it is the process of improving quality and quantity of web site traffic to a web site or a web page from search engines.
In Simple terms, it is the process of improving your site to increase its visibility when people search for products or services related to your business in Google and other search engines.
Google algorithm is based on the concept of pagerank, a system for evaluating which pages are the most important for the selected query.
To be on first page of GOOGLE is everyone's dream. Everyday billions of searches are done on Google for products and services.
In total, more than 200 factors determine how search engine algorithms rank web pages based on specific keywords.
Those factors categorised into
Right tool, right programme, necessary expertise in SEO will give tremendous results
Business of all sizes are now aware of the importance of SEO.
SEO services were mainly based on keyword optimization.
Core Elements for SEO optimization :
Mobile compatibility
Great Content
Overall user experience
Three Pillars of SEO:
1.Authority :
Authority refers to importance given to a page relative to a given search query.
Search engines like Google, use many factors while evaluating authority of a web page.
For most queries there are thousands or even millions of pages on Google (Search Engine).
Google will bring that page to the top which will satisfy the user with accurate, reliable content that fully answers the intent of the query.
Google serves the users with the most authoritative pages for their queries.
Assessing the authority of web page is the basic thing search engines has to do.
If search engine succeeds in satisfying user needs with the content, users will visit again the same search engine in future if they have in queries, that what every search engine wants.
Google overtook all its rivals because of pagerank developed by Larry Page, Sergey Brin.
They used links from other pages on the web to assess the authoritativeness of a page.
Authoritative sites on web promoting a particular site / page in their own website by providing links.
Before providing links, they had done primary research on particular site and come to a conclusion that content is worthy.
Page and Brin realized that these Sites are reliable, relevant to their users.
Pagerank based on number and quality of links they receive.
2.Trustworthy:
Trust plays main role in search rankings and in evaluating link quality.
In April 2018, Google granted a patent related to evaluating the trustworthiness of links.
3.Experience :
User experience is most important in SEO.
Their query should be properly answered by the content.
Various Types of SEO includes,
On Page SEO :
On page SEO is optimizing web pages sothat the search engines find your web page quickly and rank them high in search results.
On page SEO includes
Off page SEO :
The important technique in off page SEO is Inbound links.
Inbound links are nothing but Hyperlinks that a website obtains from another website.
Inbound links are indicators of website quality.
Use appropriate inbound links from relevant sources.
Local SEO :
When global audience are not target for your business, Local SEO helps your business to reach people in a specific geographic area.
Half of the searches on search engine are about local information, most of the searches are on Mobiles.
International SEO :
It is the process of optimizing a web site / blog, sothat search engines identify which countries / which language you want to do business.
Whitehat SEO
Whitehat SEO Is a Internet Marketing practice that are approved by search engines.
Whitehat SEO involves ways to impove user experience
Blackhat SEO
Blackhat SEO relies on manipulating Google's algorithm to improve rankings.
Blackhat SEO refers to set of practices that are used to increase web site traffic or web page rank in search engines by violating search engine's terms of service.
Greyhat SEO :
It is a combination of Whitehat SEO and Blackhat SEO.
Example :
Creating Great Content with High Quality is Whitehat SEO.
And buying back links for this content is Blackhat SEO.
Content SEO :
Content SEO refers to creating high quality content that helps your web page, to rank high in search engines.
It includes creating the content and structuring the content on your website / blog.
Technical SEO :
Technical SEO refers to server and website optimization search engine crawl through your page and index your page to related queries.
Example : Building an XML sitemap for your site.
E-commerce SEO :
E-Commerce SEO is the process of increasing the visibility of your blog in search engine result pages(SERPs) to increase traffic.
Mobile SEO :
Mobile SEO refers to optimizing your content to get better rank on SERPs(Search Engine Results Page) to improve organic traffic.
Negative SEO :
Negative SEO is a set of activities aimed to decrease competitors rankings in search results.
It includes,
building unnatural links to the site
Reposting Content.
Credits : https://www.searchenginejournal.com/seo-guide/search-authority/
And
Across the Web.
For beginner, SEO is the practice of increasing a websites traffic from organic search results.
SEO refers to Search Engine Optimization, it is the process of improving quality and quantity of web site traffic to a web site or a web page from search engines.
In Simple terms, it is the process of improving your site to increase its visibility when people search for products or services related to your business in Google and other search engines.
Types of SEO
Whitehat SEO
Blackhat SEO
Greyhat SEO
On page SEO
Off page SEO
Technical SEO
International SEO
Local SEO
Content SEO
E Commerce SEO
Mobile SEO
Negative SEO
Inbound links are Hyperlinks in that a website got from another website.
Inbound links are indicators of website / blog qualy.
If your blog has quality links from relevant sources, search engine will rank your page accordingly in search results.
80 - 20 rule
It is universally applicable.
80% of output will come from, 20% of input.
80% of success form, 20% of efforts.
80% of profits generated from, 20% of work.
Don't misunderstand this, doing part of the work will generate major portion of profit.
We (should)put 100% efforts but 20% of it worth to make major portion.
We are not aware of which 20% portion (out of 100%) is worthy.
Internet is a world wide system of interconnected networks, also called
Network of Networks or Global Computer Network
One can exchage information between computers with permission.
Entrepreneurs realized that Internet is an ideal medium for selling their products and services to a larger and more diverse public.
Internet is collection of CONTENT.
Content on Web : To earn money through blog / website, the important prerequisite is quality content, Gathering each and every information...
